Atherton Communications was founded in 1994 by Kent Atherton, a highly accomplished sports media/marketing executive with a unique combination of corporate leadership and experience as entrepreneur leading start-ups, managing sales teams and producing marquee events. Mr. Atherton has produced $150+ million in TV sports sponsorship revenue as the senior executive of four companies active in developing and distributing televised sports content. He has also served as chief marketing officer for new Silicon Valley-based, internet video technology company where he was on the forefront of advances in marketing streaming media and content delivery networks.

Prior to returning to lead his sports advisory firm, Mr. Atherton most recently served as Vice President Sports at DIRECTV in New York, where he supervised revenue-generation for all sports programming assets including NFL Sunday Ticket, MLB Extra Innings, NCAA Menís Basketball Tournament, NASCAR Hot Pass, NBA, NHL and college football, along with proprietary interactive channels for Summer & Winter Olympic games and major events in professional golf & tennis. Kent also launched the blimp marketing program for DIRECTV and developed the first digital (broadband & mobile) sponsorship platform for Live streaming of NFL Sunday Ticket games.

Before joining DIRECTV, Mr. Atherton served as president & chief operating officer of Ginn Sports Entertainment, LLC (GSE), a division of FL-based Ginn Resorts, developer/manager of high-end residential golf resorts and private clubs throughout the US and Caribbean. GSE was launched by Mr. Atherton following the successful debut of the LPGA Tour event he created, the Ginn Open, which is held at Reunion Resort in Orlando. Under his supervision, GSE launched two additional professional golf tournaments on the PGA Champions Tour and LPGA Tour. All three tournaments were widely acclaimed as among the premier events in professional golf. GSE also managed a sponsorship portfolio of professional golfers (including Annika Sorenstam, Cristie Kerr, Lucas Glover) and led the companyís extensive corporate marketing efforts as team-owner in NASCAR.

From 2003-2006, Kent served as founding president and chief executive officer of Pantheon International, LLC a specialized sports marketing & event production company, which created high-profile sports properties across the US. In 2002, Pantheon acquired the intellectual property of Atherton Communications, LLC to form its three core business divisions Ė Events, Athlete Management and Media Sales. The firm specialized in providing unique corporate marketing platforms through its high profile sporting events. Pantheonís core properties included two events created by Mr. Atherton, the John R. Wooden Classic and John R. Wooden Tradition college basketball invitational events, held in honor of the Hall of Fame coaching legend.

Kent established his formidable sports marketing career at CBS (Westinghouse Broadcasting) and became founding manager of Group W Sports Marketing in New York, NY where he played a vital role in developing the first national sponsorship advertising platform for the regional sports network industry and professional sports teams throughout the NBA, NHL and MLB.